Welcome to NM Holland’s e-book ‘Ten Ways to Grow
your Business in 2009’ – a publication designed to give you a quick self-assessment as
to where you are in the corporate life cycle, followed up by an even quicker self-assessment
as to your preparedness for Growth.
According to research undertaken by Bristol University
in 2005, the most perfect song for the contest was Waterloo by ABBA. When you consider the
lyrics of the song, it repeats the three-syllable title of the song approximately TWENTY times
(how's that for re-enforcing the message of their 'product'?!)
Sun Tzu’s ‘Art of War’ is one of the oldest books on
military strategy in the world. But I didn’t want to go for the obvious, even though
‘Art of War’ is a scientific approach and is one of the first and one of the most successful
works on strategy (a huge influence on Eastern and Western military thinking as well as business tactics).
According to our American Army Field Manual, rule one is
that you must have an objective – something that is clearly-defined, decisive and attainable.
Now I’ve worked in businesses – and I’m sure you have too – where those three simple rules
have been broken.
